Transparency
Important information should be easy to find, easy to understand, and shown before a person commits.
Disclosure is not useful when it is hidden, vague, inconsistent, or shown after the decision has effectively been made.
Visibility should rise with importance.Exact OETS wordingOpen the citable version
Material information MUST be available, visible, understandable, and timely enough to support an informed decision.
The plain explanation above is the best place to begin. This version is here when precision or citation matters.Normative requirements
Important limits must be shown before a person commits.
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Material limitations MUST be disclosed before commitment.
The more important the information, the more visible it should be.
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Visibility SHOULD be proportional to importance.
The wording should make sense to the people the offer is aimed at.
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Language SHOULD be understandable to the expected audience.
Marketing, checkout, terms, and support should tell the same story.
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Information MUST remain consistent across marketing, checkout, and terms.
Transparency
Change history
Meaningful wording changes stay visible.Initial draft.